“Here’s where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.”
― William McDonough – Cradle to Cradle: Remaking the Way We Make Things
Cradle to cradle design
Cradle to cradle design, as the name suggests, works with the notions of systems and cycles. Specifically, cradle to cradle design mimics nature by modelling industrial processes on nature’s processes. It views industrial materials as nutrients circulating in healthy, safe ecosystems. It proposes that industry must sustain biological metabolism of nature’s ecosystems while also maintaining a safe, productive ‘technical metabolism’ for the most effective use and circulation of organic and technical nutrients.
Simply, it is a design framework that seeks to create systems that are waste free. It is also a holistic model taking into account economic, industrial, social and environmental factors. So it is not limited to industrial design and manufacturing only; it can be applied to many aspects of society such as living environments, economics, business and social systems.