Sustainability and well-being for people and planet



Personal well-being and environmental sustainability go hand in hand. What is best for people is best for the planet.

Read more about well-being»



There are many things we can do to increase our well-being at home and at the same time reduce our ecological footprint.

Read about sustainable solutions at home»



Well-being and sustainability are based on the design of sustainable products, services and business processes.

Read more about Design for Sustainability».

Econation is an independent source of information about well-being and sustainability.

Our purpose is to help people sustain the planet, and thrive whilst doing so.


This purpose is driven by two truths:

1. People are using more resources than the planet can sustainably provide

The ongoing growth in resource use is not sustainable. The issues are complex but one thing is abundantly clear: the earth is ailing because of human over-consumption.

2. Consumption that goes beyond satisfying basic needs does not provide more well-being

The fact that subjective well-being has not increased since the 1950s whilst per capita production has more than doubled, shows that the modern economic machine has decoupled from the general well-being of the people. It means that half of all production/consumption is a waste. We should stop producing so much when there is no real benefit, and the most effective way to reduce production is to reduce consumption.

What is the purpose of the economy if it’s not the well-being of people?

Well-being is hard to define because it is highly subjective. However, it is proven that we’ll-being does not increase with more consumption once you have sufficient. Some people who have relatively little can be perfectly happy whilst others are never satisfied no matter how much they have. This being the case, material wealth and consumption is much less important than most people think.

Read more about we’ll-being really is »

In practice, how do we become sustainable?

Sustainability happens when peoples’ demand for resources (ecological footprint) is smaller than the earth can sustainably supply (biocapacity).

Learn how to increase your well-being and reduce your ecological footprint by implementing these sustainable solutions at home»